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Shelli Johnson

PerkettPR's Interview Series "Persuasive Women" – Shelli Johnson

PerkettPR is pleased to continue our series of “Persuasive Women” interviews with Shelli Johnson, a life/leadership coach, consultant and entrepreneur who lives on the Frontier of Wyoming. Shelli shares her thoughts on living life to the fullest and how she pushes herself and others to take on new challenges and pursue new goals.

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PODCAST: Life on Purpose up close & personal interview with Shelli Johnson about her mission



Shelli Johnson


Age: 47

Married: 23 years

Mother: To 3 sons, Wolf, 16, Hayden, 14, and Fin, 9, and our dog, Buddy.

Other: I am a frontier girl. I love living, playing and working from out on the frontier of Wyoming. I love the unspoiled wilds and big open spaces that surround me. I am right at home here.

Shelli Johnson


I am one of the lucky 500,000 people to call the Frontier of Wyoming her home.

There are only 5 people per square mile here. Much of Wyoming is still considered "frontier."

I live in Lander, WY, in the foothills of the spectacular Wind River Range.

Lander, with only 7,000 people, is a small town. It is a wonderful place to live. I love my community here.

I have easy access to the Wind River Range, Sinks Canyon, the Red Desert, the Oregon Trail, the Popo Agie River, Yellowstone and Grand Teton national parks, and other “wonders," which means every evening, and certainly every weekend, has the potential to provide me with a vacation and/or experience of a lifetime.

Shelli Johnson

What (my passions)


I love hiking far and fast. Every year I enjoy several day-hikes that range in distance from 16-50 miles each. My favorite epic day hike is hiking across Wyoming’s Wind River Range, from sunrise to sunset.


I love the power, speed and exertion that are required in skate skiing, and it's a great way to enjoy our long winters in Wyoming. Our entire family enjoys cross-country skiing.


Wyoming's long winters mean we go sledding with the boys just about every weekend. It is a blast, followed by hot chocolate and brownies. It's a great way to spend a wintry afternoon.


I love biking. My favorite local ride is from Lander, up Sinks Canyon, and on up the Switchbacks to Frye Lake or to Blue Ridge Lookout.


This is my favorite thing to do as a family. We have a rule in our family/home that goes like this: "If our fingernails aren't dirty, we aren't having fun." Camping is a great way for us to get dirty and enjoy the outdoors. I love it.


Big Horn 50k Trail Run.

Attempted the Tahoe Rim 50-mile, but due to heat-related ailments, I quit at mile 42.

Run to the Sun (37-miles) from sea level to 10,000', up Haleakala in Maui

Climbing the Grand Teton.

44-mile Rim-to-Rim-to-Rim of the Grand Canyon, in a day.

32-mile Traverse of southern Wind River Range, Wyoming, in 11 hours.

Skate skiing 50 miles in a day at the Equinox Ski Challenge, in West Yellowstone, MT.

50-mile Traverse day hike of Zion National Park, in a day.

An amazing off-trail, 22-mile exploration of the Roaring Fork region, including climbing Roaring Fork Mountain, a broad peak that provides us with panoramic views of some 20-30 lakes in the region

31-mile Bears Ears-Lizard Head-North Fork, Wind River Range.

2 weeks of backpacking on a NOLS course in Alaska's remote Brooks Range and Arctic National Wildlife Refuge.

and many more that are too numerous to mention!

Shelli Johnson

What (other)


I am a voracious reader. I read several books every year. I always have 3-4 great books going at once. I love non-fiction, especially stories of human will and survival. I also love fiction – any book that teaches me, inspires me, challenges me, or makes me look at things differently. Some of my favorite, and most influential books, are: Endurance, by Alfred Lansing, Unbroken, by Laura Hillenbrand , Tuesdays with Morrie, by Mitch Albom, Switch, by Dan and Chip Heath, Outliers, by Malcolm Gladwell, Man's Search for Meaning, by Viktor Frankl, and Good to Great, by Jim Collins, Meditations, by Marcus Aurelius, The Guide to the Good Life: The Ancient Art of the Stoic Joy, by William Irvine, How to Live, by Sarah Bakewell, The Essential Rumi, and many others.


I am a training fanatic. I like working my muscles, feeling my lungs burn and my heart pounding. It makes me feel alive. We have one life – and only one body. I feel strongly about keeping my body operating optimally. I am a NSCA Certified Personal Trainer. I have reinvented by health at least 3 times.


I am a “meadow lark.” I get up early. This has served me very well in my life. I highly recommend it.


I love technology, and I love to share. I love it when others share. I love people. I get energy and inspiration from all of you. Social media enables me to life-stream (stream the events of my life). For me, social media is all about connection – making and enriching my people connections (Facebook rocks.)


Strong coffee, picnics, merlot, chocolate (especially truffles), almonds, s'mores, time at the cabin, walnuts, red grapes, pears accompanied by aged cheddar, watermelon, popcorn on Saturday nights, Jerry's eggs for breakfast, grass-fed beef, cribbage, skipping rocks, board games, reading, music (but not country), solitude, chunky peanut butter, aspens, daisies, flying kites, sledding, Fireballs, my mom’s fried chicken, camping and playing outside with Jerry and the boys and our dog, ice cream on Friday afternoons, and the list goes on and on and on.


People who aren’t afraid to be weak, underdogs, hard-working people, people who have interesting stories to tell, survivors, people who chart their own course in life, people who serve, people who love, and many others.


Family, Honesty, Compassion, Integrity, Hard Work, Positivity, Love, Optimism, Commitment, Leadership, Gratitude, Dedication, Persistence, Loyalty, Responsibility, Learning, Courage, Sacrifice, Fun, Purpose, Humility, Service, Preparedness.


For me, time is more valuable than money. I want to be the person who shows up early – for events, and in life. I don't want to be the one who walks in last, tucking my shirt in, and unprepared. (I do believe the early bird does get the worm.)


For me, time is more valuable than money. I want to be the person who shows up early – for events, and in life. I don't want to be the one who walks in last, tucking my shirt in, and unprepared. (I do believe the early bird does get the worm.)


I played on a scholarship for a Division I basketball team, the University of Montana Lady Griz. I rode the bench, and eventually, it didn’t work out as planned. (The Lady Griz rock.)